Web Design Trends For The Fashion Industry

DRAWING ATTENTION WITH IMAGES

Most fashion websites rely on the power of visuals to draw attention, and let the product speak for itself. Using photographs is imperative, large images and videos are very popular. In most cases, the homepage consists of a large background photo and a navigation menu. The rest of the content is pushed to the background so it doesn’t compete with the product that’s displayed.

Black and white is a common colour scheme on fashion websites, especially those that are supposed to convey an image of elegance and class, meanwhile young and playful brands use a lot of colour.
The main objective of a fashion website is to keep viewers on the site long enough for them to see the latest product collection. Some fashion websites have interactive elements and try to transform visits into a sensory experience for the viewer.

BREATHTAKING COLOR SCHEMES

As we know, colors are crucial in fashion design. The same can be said about fashion industry website design.

Whether it’s a whole range of colors or just a couple of shades of green and blue, the schemes seem to be prepared with great care, just to keep users watching… and that is the ultimate goal of these websites.

FLUID LAYOUT

The whole experience of browsing through fashion websites can be brought down to these words: a constant flow. These websites are supposed to be a never-ending scroll, keeping the user engaged in a story or a journey through the world of the newest collections.

Again, the ultimate goal of fashion websites is to keep you engaged and interested. So you scroll and you look and browse and choose, and even though you might not buy anything, the whole experience will surely make you remember the brand. It doesn’t have to be very intuitive – at times users might find themselves lost in a place where no logical navigation could have lead them – but that’s the way it’s supposed to be! The impression is everything, not the functionality of the website.

VIDEOS AND PRODUCTS

Fashion brands often want to present products in a way no one else would – they need to stand out. Either it’s a peculiar fashion show, a stunning session with wild animals or, in this case, a video full of products that clients can admire during what they were made for – walking.

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Old Fashioned Website Traffic Building

Forum Signatures

There are thousands of forums on the internet. Join all that you can, use boardtracker to help monitor the responses you’ve had so you can stay active in each one. Use the forums email feature to receive notification of responses in your original introduction thread. Think about your “target audience”, who are they are what topics are they interested in.

Email Signatures

If you are like me, you probably send numerous emails out daily. Make sure you are using them effectively. Now that you have your signature in your email, you can find ways to become more social. Browsing a site you like, email the owner and tell them or ask them a question. Use your email at every opportunity for more exposure.

Yahoo Groups

Sign up for as many as you can keep up with. Set up a special email account at gmail for this. You want the ones that will allow you to have a small signature file. There are also other “groups” out there like MSN, MySpace, etc..

Guest Books

Set up a guest book on your site. Do a Google search for “sign guest book” and/or other variations of that. Visit sites and make a positive comment about their site, leaving a link to your site and ask others to sign your guest book. A little htaccess can force everyone to have to reach your guest book through your main page which means that if someone else does what you are doing, they will be redirected to your main page and have to actually click a link from there to reach it. More about that later.

5. Blog Comments

The first thing we do is a Google search for “blog software”. We can find several like wordpress. We can then do a search for “powered by wordpress” and get a nice list of sites. Start visiting and leaving comments with a link back to your site. Most use the nofollow tag so don’t expect for these links to be indexed by the search engines, what we are doing here is looking for actual blog readers to see your comment and click through to your site. To narrow down the field so we’re using our time more efficiently we could refine our search to something like “home business blog” or even “making money” + “powered by wordpress”. This doesn’t even have to be “making money” or “home biz” related, again think about what your “target audience” may be reading. Note: I’m not endorsing blog spamming! Actually visiting blogs, reading the posts and making relevant comments benefit both parties. The blog owner gets free content for his site and you get a link back to your site.

Outgoing Snail Mail

Chance are, unless you’ve completely moved into the new millennium and are paying everything online that you still write out the occasional check. Stamp or write your url in the memo section of all checks, on the remit portion of your bill and the outside of your envelopes. These instruments pass through many hands and every exposure of your url is one more you didn’t have before. I would recommend using a rubber stamp, if you are doing enough, it will be worth it and will save you from hand cramps.

Dropping Business Cards

It is your business that is online but it is you that is in business. You are not restricted to only online advertising. Do you go out to eat? Leave your business card on the table with your tip. Fast food place? Doesn’t matter, leave your card on a few tables for the next few patrons. Many restraints even have a board where they allow cards to be pinned. Browsing the “making money” section of your local bookstore? Business cards make excellent bookmarks! Have a t-shirt printed with “Make Money Online” and your url on the front and back. Wear this every time you leave the house. You will be a walking business card and can be a conversation starter. Being bashful won’t make you any money.

Hanging Flyers

I like to use flyers with the “pull off tabs” at the bottom which you just cut yourself so people don’t walk off with your whole flyer. Think of any public place that has a bulletin board. Laundry rooms, public and apartments, community college, employment office, etc.. Always carry these and the business cards with you, you never know when the opportunity will present itself.

Add Content To Your Site

The search engines love content and every page you create adds another doorway into your site. Try to write at least one or two pages of content daily. These can be just a few paragraphs long and can be about anything you like, pets, children, the working at home experience, etc.. Two of these page a day is about 60 pages a month and 120 pages a year. Make sure you use a template for this with your sites navigation and Google AdWords framing it on the top, left column and underneath. Search for high paying keywords and write around those subjects if possible to maximize your AdSense revenue.

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Fashioning Website Pages Designed to Captivate Web Traffic

There are an innumerable amount of websites displayed on the World Wide Web, but sadly the quantity of traffic that websites are able generate is dependent, in part, on how attractive the website pages appear, as well as the aesthetic appearance of the site in general. When people log onto your pages, you have just a few short seconds to grab the attention of your site visitors and, if you cannot hold their attention, they will just navigate away from your pages.

It is for these reasons that being able to hold the attention of your site visitors is so incredibly dependent upon the actual website design, how the pages appear, the quality of the graphics and of course the content of the pages. Once you are able to achieve really good web design, then your site will become popular and a real magnet for whatever goods and services you are offering.

As soon as you are in a position to be able to launch web pages that you feel constitute an eye-catching site, then all that is left to do is to pull visitors to the site by marketing your site on other sites that have a high Page Rank, or by simply advertising it in appropriate mediums. Once you have traffic coming to your pages, what comes next is focused upon the creative genius you have been able to bring to bear on the web pages so that it gratifies the personal and aesthetic requirements of your visitors and also encourages them to keep on returning to your pages.

In order to assist website owners to formulate web pages that people will want to continue to visit, there are several different procedures that can be brought into operation. Firstly, the whole design of the pages needs to be carried out in such a style so that people looking at the site will find it relaxing. Next, the key products or services being offered need to be prominently shown so they are easily located, even if people are newcomers to your pages. The navigation of the site needs to be easily followed, with the links being live ones and going to the right pages.

If you are offering goods for sale on the web space, then such pages need to be uncomplicated and easily understood because if you have unnecessary distractions nearby, such as advertising, then people looking at that particular page might be encouraged to look at the adverts instead of what you are offering. The layout of the pages should be in harmony with your products and services, in addition to methodically taking your site traffic through your pages. Wording that is inappropriate and graphics that are misplaced will bore your visitors and encourage them to leave to look at another site.

If you are able to cobble together a good layout, this will enliven your visitors and keep them on your pages. Think about choosing a colour scheme that will define in the most suitable way whatever it is that you are offering. Both the background colour and use of images are of paramount importance. Having a good colour scheme can be the make or break of your site.

Font selection is also important. You should try to be consistent on each of your web pages so that the site looks professional and make sure that the graphics you use are harmonious with your colour scheme.

Look out for an affordable website design agency by carrying out some simple research. A relatively cheap web design company will be able to listen to what you want and should not compromise on quality.

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Optimize A Fashion Website For Your Target Audience

The US fashion e-commerce industry has maintained a steep growth curve over the last four years. In 2013, apparel and accessories sales accounted for 17 percent of the total retail e-commerce sales in the US, and by 2016, it is predicted to become a 73 billion dollar market. The total revenues from the US fashion e-tail sector are expected to reach 86 billion dollars in 2018.

If you want to secure a lion’s share of the pie in this fast-growing industry, you cannot neglect your online audience. No wonder, from industry bigwigs to small luxury brands, all types of virtual fashion houses are striving to optimize their stores for new generation consumers, who are social media savvy, and essentially look into various online channels for inspiration.

The ‘optimum’ formula

Website optimization is all about enhancing your visibility among your target audience. As far as fashion sites are concerned, the task becomes doubly challenging for marketers, as they need to have an eye for fashion and a deep knowledge of digital marketing trends to be able to push products in markets that seem to get altered every six months.

Search engine optimization (SEO) and social media marketing (SMM) are the two pillars of any fashion website optimization strategy. However, before delving deeper into the subject of fashion site optimization, it is important to keep the following aspects of this niche industry in mind:

• Fashion industry is seasonal
• Creating real-life experience is the key
• Trends change here regularly
• Fashion is in the eye of the beholder

Fashion SEO

As ironical as it may sound, 19th century author and poet Oscar Wilde’s famous statement – Fashion is a form of ugliness so intolerable that we have to alter it every six months – holds true even to this day, which is why fashion store optimization becomes an overwhelming task for SEO companies. It takes time for websites to achieve organic ranking on the search engine results (SERP) page. Sometimes, it may even take six months to feature in the SERP page. The reason: Fashion trends are extremely short-lived, and are guided by the seasonal needs, while SEO companies are expected to get your website rank on the SERP page in less than three months time. To be able to rank on the first page of leading search engines – Google, Yahoo and Bing – by winter this year, when people will actually start searching for such keywords, companies have to start their SEO works at least three months in advance.

Given the unique nature of the industry, fashion SEO typically involves the following strategies for any given apparel category:

• In depth analysis of trend data to be months ahead of the industry with their optimization activities
• A lot of brainstorming to zero in on the right keywords, with an ability to predict the coming season’s top silhouettes, colors and product types
• Target keywords that are season-specific such as ‘Fall-winter fashion’, ‘Milan Fashion Week 2015′ and so on.
• Reference to fashion color report provided by Panton, the expert in color standardization

Bring In Real Life Experience

Online shopping is different from buying things in a brick and mortar store. In a real store, we can see and feel fabrics for their color and texture, or try clothes to check their fit. Fashion e-shops need to simulate these effects to present your product as realistically as you can. Recommend combinations to create a personalized look. For instance, if you are dealing with shades and glares you can use the virtual try-on facility, offered by some stores specializing in eye wear. The embedded software allows you to create a short video of your face, and then see how your chosen frame looks on you.

Optimize With Social Media

Reaching out to customers on social sites such as Facebook, Twitter and Pinterest can lead to massive increases in brand loyalty as well as in sales. Take a leaf out of fashion stalwarts including Burberry, Zara and Victoria’s Secret, who are capitalizing on the 400 million Facebook users and more than 22 million Twitter users to create ripples in the cyber world.

Below are a few inspiring strategies that top social media marketing companies are employing to enhance the viability of fashion brands:

Tailor your message for different demographics: Luxury handbag brand Michael Kors’ Instagram page boasts a combination of luxe product and lifestyle shots, while its Pinterest albums include topics like ‘style icons,’ ‘Michael’s style tips,’ and ‘history of American style’.

Provide an interactive experience: Burberry, the luxury couture brand makes it a point to unveil their collection on Twitter and Instagram before hitting the runway.

Tell an inspiring story about your brand: Christian Dior tried this by creating a ‘Secret Garden – Versatille’ storyline, painting a luxurious picture of its new collection.

Use stunning visuals: Zara that boasts 9,000 fans across their social channels, places great emphasis on sharing rich images of their latest collections, especially on Pinterest.

Provide real time customer service: Jeans and casual wear bigwig, Levi Strauss has really mastered the art of providing customer service in real-time.

“The best color in the whole world is the one that looks good, on you!” This statement by holds particularly true of fashion e-commerce website optimization. An impeccable fashion sense is not about following the trends blindly, but about taking cues from them, and tweaking them according to your looks and comfort to make a unique style statement. When you are optimizing a fashion e-commerce store, make sure you offer uniquely personalized fashion solutions. Remember, there is no one-size-fit-all dress in this world!

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Update Yourself With the Changing Fashion Trends

Fascination for trendy clothes is a very common among people across the world. There are lots of people who even book clothes by paying advances even before the collections they are looking for hit the market, such is the craze among them. Trendy dresses make temporary crazes. They do not last long but during the short span of time when they dominate the market, they drive both buyers and sellers crazy.

Buyers reach the peak of desperation to get the items they are paying for and the sellers struggle to meet the satisfaction of their customers who come to the counters in large numbers. When a cloth set a trend, the garment stores that have it in their collection sink in revenue but unfortunately, in the world of fashion the trend faces its end very fast. In fact sometimes, some trendy dresses lose popularity so fast that sellers do not even get the scope to unload new stock. It happens as fashion trend changes very frequently. Fashion-crazy people are always in search of more attractive, more beautiful and colorful designs and one cannot say when and how a piece of cloth will turn into a trend setter. In majority of cases, clothes worn by artists in movies and television, attracts our eyeball. And considering the number of movies that are released every week and shows that are aired on television one can make an idea how fast a fashion trend may change. People often discover that when they have to manage to buy trendy clothing the world around them have started running for something new.

Trendy apparel will help you attract all the spotlights but if your cloth is no more ‘trendy’ you will be considered as a ‘backdated’ person.

Wearing trendy clothing is far easier than keeping pace with the frequency of change in trends. To make sure that every time you wear or buy a cloth it matches the latest fashion trend, you need to be aware of the current trends. No need to worry because internet is there to guide you. There are lots of fashion websites from where you can acquire knowledge about the current fashion trends as well as about designs and brands that are going to dominate the garment markets in the coming weeks.

Not only that. A fashion website informs you about upcoming seasonal collections such as summer collection, winter collection and fall collection by reputed brands as well as stores and malls from where you can buy them. They even publish images of new trendy apparel so that people get ready with money well in advance. If you are really eager to prove yourself a ‘trendy’ man or woman you need to update yourself everyday through these websites.

Some people live with the wish to buy trendy clothes but cannot fulfill it due to financial constraints. There are lots of garment stores that offer heavy discount on trendy clothing to make them affordable for all. To get such valuable information you can’t have any better choice than the fashion websites. With their efficient workforce and excellent information network, these fashion websites are the best guides for people who are crazy about trendy clothes.

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5 Reasons to Use a Cloud Server for Your Business

The majority of traditional companies invest in expensive in-house servers for their file sharing, email and applications. These solutions feature physical servers and a number of virtual machines. For the management of the servers, they need to spend a lot of money in the beginning. The cost includes the purchase of equipment and IT staff, just to name a few. But cloud servers offer many advantages. Let’s talk about 5 reasons to use a cloud server instead.

The downside of an in-house system is that it comes with high initial. Plus, you need to order a replacement as soon as the old system stops working. Not all of small businesses can afford to buy a new unit. Cloud servers, on the other hand, are much cost-effective. Without further ado, let’s read about 5 reasons to use the alternative.

1. No Upfront Cash

The first reason to go for a cloud server is to save tons of money. Unlike a conventional system, cloud machines don’t require you to invest in high-end machines. All you need to do is pay a small fee at the end of each month, and you will be good to go for the entire month.

2. No Cooling Required

Since you don’t need to manage all the equipment in-house, you can use a server that an experienced provider can control. Therefore, you don’t need to install air conditioners to cool down the servers and the related equipment.

For small businesses, this is a huge advantage as they can invest that budget on other projects to expand their business.

3. Software Updates

Another great advantage of cloud servers is that the software they run receives updates on a regular basis. You don’t need to pay for buying the software updates as this will be taken care of by the service provider. This can save you a lot of time and effort.

Opting for the updates is based on the computing needs of your business. So, this is another reason to go for this alternative instead of in-house equipment.

4. No Surprise Costs

This is another huge advantage of these systems. You can easily predict the costs of IT support. You don’t need to worry about the server outages. Although the cloud service comes with its own costs, you can enjoy cost savings over the long haul. That’s the reason many companies don’t manage in-house hardware anymore.

5. Easily Scalable Solution

Cloud servers offer a scalable solution to meet the changing needs of a small or large business. On the other hand, these systems require a fast, stable internet connection. As long as you have a fast connection, you can get the most out of these servers. Also, you can buy more bandwidth and other system resources by paying a small monthly fee.

Long story short, these are some of the reasons to choose a cloud server instead of an on-site system for your small business. You can try out these systems if you don’t want to manage in-house systems. Hope this helps.

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